Aydin Malikov

Founder of AquaStore — an entrepreneur who grew up inside the water industry and chose to build the infrastructure capable of connecting it.

Born in Baku, 1994 Economics, Plekhanov University Based in Dubai, UAE
Aydin Malikov, Founder of AquaStore
Aydin Malikov
Founder, AquaStore
The founder

Shaped by the operating realities of the water industry.

Aydin Malikov is an Azerbaijani entrepreneur and the founder of AquaStore, a global B2B platform created to connect the companies, products, services and commercial opportunities that power the water industry. His path did not begin with a technology trend or a theoretical marketplace concept — it began with a long, practical relationship with the industry itself.

His role as founder is defined by inherited industry familiarity, independent entrepreneurial experience, commercial realism and long-term vision. He understands that meaningful platforms are not built by adding features without purpose, but by understanding how an industry works and where value is delayed or lost.

Built from the industry, not outside it

A relationship that began long before the platform.

The foundation was set in 1999, when Aydin's father founded Paksu MMC in Baku. Growing up around a business connected to pools, equipment, chemicals, supply and project execution gave him an early view of how the industry actually operates — and of the wider commercial system every installation depends on: manufacturers, distributors, contractors, engineers, logistics partners and customers.

He later established his own company in Baku, developed an Atlaspool distribution business and worked in swimming-pool construction. Supplying a market and delivering projects demanded more than sales: product knowledge, specification discipline, sourcing, logistics, installation coordination and after-sales responsibility — protecting trust at every stage of a customer relationship.

The business worked across borders with manufacturers and partners in Turkey, China, Russia and the CIS. Those relationships expanded his view beyond one local market: strong manufacturers with limited visibility abroad, capable distributors dependent on fragmented networks, contractors spending significant time identifying reliable supply.

The market did not lack companies. It lacked connection.

Aydin Malikov
The pattern behind the friction

Separate problems that turned out to be one.

The decisive insight came when Aydin stopped seeing the industry's inefficiencies as separate problems. Difficult supplier discovery, limited cross-border visibility, inconsistent company information, fragmented product discovery and slow project communication were all symptoms of the same structural gap: the sector lacked a dedicated global commercial layer.

The water industry did not lack capable companies, technical expertise or market demand. It lacked a unified professional environment through which those strengths could be discovered, evaluated and connected efficiently. AquaStore would not replace the relationships on which B2B trade depends — it would create the infrastructure that helps those relationships begin faster and extend across borders.

The journey

From Baku to a global thesis.

1994

Born in Baku

Aydin Malikov is born in Baku, Azerbaijan, on 28 July 1994.

1999

Paksu MMC founded

His father founds Paksu MMC in Baku — Aydin's first exposure to pools, equipment, chemicals and project execution.

Education

Economics, Plekhanov University

After Zekalar Lyceum No. 287, he graduates in Economics from Plekhanov Russian University of Economics — markets, incentives, supply chains and capital.

Entrepreneur

Atlaspool distribution & pool construction

He establishes his own company in Baku, builds an Atlaspool distribution business and works in swimming-pool construction across Turkey, China, Russia and CIS.

Today

AquaStore, from Dubai

He founds AquaStore — operated by Aquamarket FZCO in Dubai — to build the global commercial infrastructure for the water industry.

Choosing to build infrastructure

Not simply a marketplace — commercial infrastructure.

Aydin describes AquaStore not simply as a marketplace, but as commercial infrastructure for the global water industry. A marketplace lists products and enables transactions. Infrastructure is broader: it supports discovery, identity, trust, communication, demand generation, market entry and professional decision-making.

That framing shapes every choice. Company profiles communicate role, market coverage, capabilities and credibility — not just a seller name. Search reflects how professionals actually evaluate suppliers. RFQs are protected from spam. Projects connect demand with relevant expertise. Verification becomes a visible signal. And the platform must serve every side — buyers, suppliers, contractors, manufacturers and service providers — through one coherent system.

First principles

The ideas that guide the founder's decisions.

Priority

Industry value

The industry comes before the platform. Growth only matters when it helps real companies solve real commercial problems.

Foundation

Trust

Trust must be designed, not assumed. Clearer identity, information and conduct create stronger signals for evaluation.

Design standard

Simplicity

Simplicity is earned by handling complexity well. The platform organises the industry so users don't have to.

Time horizon

Long term

Global doesn't mean generic. AquaStore is built as an institution whose value compounds over years.

In professional trade, trust is not a feature added after growth. It is the condition that makes growth valuable.

Aydin Malikov
What Aydin is building

A platform today, an institution over time.

The initial product creates the foundation: company profiles, product discovery, requests for quotation, project and tender visibility, verification, analytics and promotional tools. The institution emerges as these capabilities become trusted, interconnected and increasingly intelligent — helping a manufacturer assess new markets, a distributor identify opportunities, a contractor find specialised suppliers and a buyer build a qualified shortlist.

The ambition is expansive but specific: AquaStore should become the default digital gateway for the companies that build, supply, maintain and operate water-related systems — a place where the industry can be discovered in full depth and credible companies can grow beyond their existing networks.

Founder's letter

A direct message from Aydin Malikov.

To the companies building the future of water,

AquaStore began with a reality I experienced directly. I was born in Baku in 1994 and grew up learning about the water industry through Paksu MMC, the company my father founded in 1999. Later, after studying Economics, I established my own business in Baku, developed Atlaspool distribution, worked in swimming-pool construction, and built commercial relationships with Turkey, China, Russia and CIS markets.

Across every stage, I saw the same truth: this industry is filled with capable people and strong businesses, yet too many remain difficult to discover beyond the networks they already know. Those experiences did more than reveal an opportunity — they created a responsibility.

We are building one professional digital environment where the global water industry can become more visible, connected and accessible. Our goal is not to replace the relationships that make B2B trade work — it is to help the right relationships begin. We will prioritise trust over noise, relevance over empty activity, and practical value over unnecessary complexity.

The scale of our ambition is global, but our method is precise: improve the product, strengthen the network, earn credibility, and create value one company and one connection at a time. That is why we are building AquaStore.

Aydin Malikov
Founder, AquaStore
Founder profile

A concise biography.

Aydin Malikov is an Azerbaijani entrepreneur, born in Baku on 28 July 1994, and the founder of AquaStore — a global B2B platform for the pool, spa and wellness, water filtration and treatment, irrigation, water-storage and related services industries. His connection to the sector began through Paksu MMC, founded by his father in 1999, and deepened through his own distribution and pool-construction business and cross-border trade with Turkey, China, Russia and the CIS. AquaStore operates through Aquamarket FZCO in Dubai, combining international ambition with his operating roots in Baku.

Aydin Malikov
Name
Founder
Role
AquaStore
Company
Aquamarket FZCO
Entity
From experience to infrastructure

Aydin Malikov built AquaStore from a conviction formed inside the industry: when credible companies are easier to discover and professional demand is easier to access, the entire water ecosystem becomes stronger.

Connecting the global water industry